Monthly Archives: February 2013

How to start a beautiful organisation

Lessons and confessions of a serial innovator @EvanThornley #ACBC12

The 4 sides to a Beautiful Organisation

Evan Thornley, former CEO of Better Place Australia is a successful entrepreneur who has also served in public office.  Prior to that, Evan co-founded and served as chairman and CEO of Look Smart Ltd. (NASD: LOOK), an Internet search advertising company that remains one of the few Australian technology companies to be taken public on the NASDAQ  and to have delivered a 100x return to venture capital investors.   Evan was also a Founding Director of GetUp!, Online activist network with over 400,000 members.

Evan shared some of his wisdom with the readers of Anthill post his address to the Australian Chambers Business Congress titled ‘confessions of a serial innovator’.  In opening his address Evan noted how the first 6 years of a child’s life are fundamental to his/her success as an adult, not unlike a Start-up!  Here is some of the key out-takes from Evan’s address that hopefully help you start a beautiful organisation or continue to build a beautiful organisation.

Great Idea

Great Idea

Long Side #1: Great Idea

Every business starts with a ‘great idea however, Evan shared too many entrepreneurs rush to execution without thoroughly thinking through that idea, testing it, sharing it with others for builds and feedback and miss the two fundamental determinants of a good idea.  Does your idea meet a core set of unmet needs for a group of customers, or solve some problems they never knew they had?  Does your idea measure up on fundamental economics?  It is not enough to have great technology and hope that customers and profitability comes post commercialisation of the idea.  Technology is important but it is only a means to an end and the fundamentals of your idea must stand up to the two tests of a great idea.  Evan shared the example of Better Place founder Shai Agassi who spent two years thinking through, working on his idea and sharing it in a white paper for builds from his government, businesses, investors and the community.  Sir Michael Young who founded the Open University and many other social businesses noted that the true test of a ‘great idea’ is whether it can sustain a team and organisation around itself within the first few years.

Team

Team

Long Side #2: Team

Great ideas that are good from a business and social sense will attract a team.  Evan noted he is approached frequently by passionate creative entrepreneurs’ who he described as ‘lone rangers’.  Great creativity and passion for their idea but without a team around them they will not go onto great success.   Evan’s feedback to these ‘lone ranger’s’ is ‘go away and come back when you have a team of 3 or 4 people around you’.  In filling your team the tips are look for people with strengths and skills that complement the founder.  How good are they?  How passionate are they about bringing your now ‘shared’ idea to reality?  When asked how do you recruit people from paid secure employment into your start-up Evan was quick to point out entrepreneurs have a responsibility not to take people out of paid employment and put them in a high risk start up without explaining the risks associated with a start-up.  People need to self-select if they want to leave the safety net of secure employment for the risk and rewards of a start-up.  Evan also pointed out the only thing worse than not having a great team member join your team is having them join and then freak out when the going gets tough and have them worrying about meeting the mortgage or paying the kids school fees.

Culture & Values

Culture & Values

Short Side #3: Culture & Values

The first of two short sides to a beautiful organisation Culture & Values are the important ‘glue’ or ‘anchor’ that will hold the start-up together and guide it through troubled waters.  The beauty of a start-up is that the founder(s) get to set the culture and values for the organisation.  How those founders treat their people will be fundamental to how that start up performs and is perceived by its customers and stakeholders.  For more on the importance of culture and values in start-ups and organisations see Lesson #3 and Bonus Tip #2 in Are you a winner or a loser?

Governance

Governance

Short Side #4: Governance

The second of the two long sides of a beautiful organisation Governance is often overlooked by founders early in their ventures to their detriment down the line.  Second only to running out of financial runway in terms of problems for start-ups and entrepreneurs’ are problems caused by a lack of Governance.  Fights between founders, between founders and investors, and issues of Governance only get worse the more successful a business becomes as everyone seeks to claim ownership of the entity.  A clear shareholders agreement, a Board of Advisors and if possible a Board of Directors are some of the Governance tools an entrepreneur should not gloss over or leave to later on down the track when starting a beautiful organisation.

For a short video share on the 4 sides to a beautiful organisation go to…

For an in-depth insight from serial innovator and entrepreneur Evan Thornley you can watch his Tedx Talk linked to here…

Dermott Dowling is founding Director @Creatovate Innovation & International Business Consultancy.  Dermott is a strategic, innovative, business professional with a passion for building great brands, businesses and teams with experience and achievements across companies, countries and cultures.

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How to… think differently to solve problems and capture opportunity

Image

Lessons shared from serial innovator Evan Thornley @ACBC12

Did you know that the first 6 years of a child’s life are fundamental to its social outcomes and achievements in life? Have you heard of the politics of the radical centre?  How can you and your business look at problems differently and think differently to solve problems and capture opportunity?  These are some of the lessons shared from serial innovator and entrepreneur Evan Thornley at the Australian Chambers Business Congress 2012.

Even-Thornley-picture

Evan Thornley was appointed Chief Executive of Better Place Australia in January 2009.  Evan is a successful technology entrepreneur who has also served in public office.  Prior to that, Evan co-founded and served as chairman and CEO of Look Smart Ltd. (NASD: LOOK), an Internet search advertising company that remains one of the few Australian technology companies to be taken public on the NASDAQ Stock Market and to have delivered a 100x return to venture capital investors.  Evan was also the founding Chair of the Board of Per Capita, a public policy think tank and served on the board of the Brotherhood of St. Laurence, and was a Founding Director of GetUp!, an online activist network with 400,000 members.

There is now an overwhelming amount of evidence that the first 6 years of a child’s life are by far the most important to his/her adult success.  Medical professionals and economists agree that an investment in early childhood health, education and development have an overwhelmingly positive influence on a nation and provide a very healthy return on investment.  This seems like general knowledge to us all but what may not be so general knowledge is that Australia’s investment in early childhood is one of the lowest levels in the OECD.  While debates raged on private vs. public funding of education and the decline of tertiary education, Eddy Groves and ABC Learning borrowed billions to roll up a host of child care centres with less than optimum outcomes for the children and staff in those centres that resulted in a collapse into voluntary liquidation in the midst of the GFC.

Good Start

What may be less well known is what happened to those child care centres after the liquidation and how a consortium on Not-For-Profit businesses, The Benevolent Society, Mission Australia, The Brotherhood of St Lawrence and Social Ventures Australia rallied together to resurrect the business from the ashes paying two times earnings and beating off private equity for a vital piece of Australia’s human capital economy and have been doing a vastly better job of giving Australian children the Good Start they deserve investing all of the earnings back into early learning initiatives, for the benefit of every child.

Why should this matter to you and your business?  For two simple reasons; firstly, if your business is not set up right from the start similar to a young child you will not overcome the inevitable challenges and grow sustainably.  Secondly, it is an excellent example of how to solve problems, by looking at them differently and coming up with creative solutions to uncommon challenges.  Thornley, calls it ‘the politics of the radical centre’ or using an ‘AND’ thinking approach, to overcome challenges or capture opportunity.

No Thinking

So what is the ‘politics of the radical centre’ or how do we think differently to solve problems and capture opportunity?  To understand how… you need to understand the different thinking styles used and the pitfalls of some of the most common used in business today.  The simplest and most common thinking style all too often encountered in the business context or boardroom is the “NO” thinking style.   ‘Thanks for your idea, but we tried that one before,’ or ‘NO thanks as great as your idea or opportunity is for our business it simply will not work for these reasons….’  NO thinking is a common all too easy default style of thinking to fall into and it comes out very early in a group setting as it’s a common human behaviour to see risks, cautions, red flags before it is to naturally build on a person’s input or seek clarification to understand why they have suggested a change in the way we do business around here.

Or Thinking

The second thinking style is “OR” thinking.  This is binary thinking or two-dimensional thinking.  It’s better than “NO” thinking but it’s very black or white and as we know the world and the challenges and opportunities we face are never black or white.  An example, shared by Thornley of classical binary “OR” thinking is the traditional view of Industrial Relations in Australia of ‘bosses’ v workers’.  Another classic example of “OR” thinking is ‘profits’ vs. ‘the planet’.  OR thinking dictates it is EITHER profit OR environmental protection when in fact the two are not mutually exclusive and Better Place is a good example of a business pursing both profits AND an environmental benefit.

When Thinking

The third thinking style is “WHEN” thinking.  It is better than “OR” thinking in that it requires knowledge, wisdom and intelligent judgement to come up with a conditioned response to a problem or opportunity.  For example, “WHEN” worker X does ABC, boss Y responds with actions DEF.  This type of thinking presupposes some knowledge and experience by those taking the action ‘WHEN’ the problem or opportunity arises.  It also presupposes that what worked last time will work again.  WHEN thinking has some pitfalls in that we are constantly confronted with new and different problems than previously experienced and it can be dangerous to expect that past solutions work for today’s problems.

Grameen Bank

The forth thinking style is “AND” thinking.  This is the most powerful type of thinking to solve problems and capture opportunity because it is inclusive in creating innovative solutions to problems.  Why choose between ‘profit’ and the ‘planet’ or ‘public’ vs. ‘private’ business models, when you can have both.  Some of the organisations that Evan has been involved with like Better Place and Good Start are good examples of organisations that have used ‘AND” thinking to solve a problem and capture an opportunity.  Likewise, Grameen Bank , founded in Bangladesh used ‘AND’ thinking to come up with creative solutions to systemic issues and problems, using unconventional and highly effective social business models.  Thornley would describe the Grameen Bank as an example of the ‘politics of the radical centre’.

There was no radical ideology, “OR” thinking or “NO” thinking.  There was “AND” thinking and “How can we…” questioning to come up with creative solutions to making microcredit available to the people who needed it most to start their own businesses and lift their standard of living.  An example closer to home that Thornley sited was the Australian road toll which used to be one of the world’s worst 30 years ago and is not one of the world’s best.  There were no protests, radical rules and regulations but a concerted “How can we….” approach across the public, private and community sectors to bring the road toll carnage down.

Whilst, Thornley opened his talk with the profound need to ‘confess’ why he has taken the turns in life he has that seemed ‘unconventional’ or strange to others around him at the time but completely natural to him in his professional career he shared with the audience a simple and effective way to approach problems and capture opportunities.  There was NO ‘radical ideology’ AND there was some ‘politics of the radical centre’ AND there were demonstrable examples of businesses starting and growing sustainably that are achieving great commercial and social outcomes.

NoOrWhenAnd

You can see a short video summary of these thinking styles here…

Dermott Dowling is founding Director @Creatovate Innovation & International Business Consultancy.  He is passionate about building great businesses, brands and teams with extensive experience across cultures, countries and companies.


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