At this time of the year we often look back and reflect on the year that was and then sit back over the holidays and think about plans for the coming New Year. Here is some learning from a morning spent with the Wizard of WoW! Why? & WooW…Paul Dunn earlier in the year that might be worth pondering over your happy holidays.
Connect before you communicate
Business needs less communication and more connection
e.g. http://www.Zappos.com founder Tony Hsieh says, “1st connect with ourselves, 2nd with our team, 3rd with our customers”
WOW! Add speed
e.g. the iPhone box impresses you before you open the box and find the phone.
“We are in the age of acceleration of everything” Google MD, Asia
BBC World ‘digital goldfish’ everyone has 9 seconds to impress online and our online behaviour has transferred offline into the same expectation.
WHY? Add purpose!
People will do amazing things if they understand the why and believe in what you believe in (Simon Sinek)
Focus on the Limbic brain and work your way out from WHY? to HOW? to WHAT? rather than the other way around
e.g. Bill Gates 2007 Harvard Graduation speech “I hope you will judge yourselves not on your professional accomplishments alone, but also on how well you have addressed the world’s deepest inequities, on how well you treated people a world away who have nothing in common with you but their humanity.”
e.g. Make giving a part of your business values https://www.b1g1.com/
Bonus learning: Q: What is your most important decision you make when you start your business? A: the NAME!
e.g. Robert Stephens & “the Geek Squad” from 1 man and a bicycle in 1994 to 24,000 people and $1.5b revenue in 2011 “Advertising is the fee you pay for being Unremarkable”.
Do you have a Wow! Why? & Woow…for your business?
Take some time to think about it over the festive season and build them into your business plans for 2013. Happy New Year!